Photo Data Tour Analytics, winner of the I UAM-Asseco Business Case Award

The Jury of the I UAM-Asseco Business Case 2022 Award, has decided to award the Prize to the project:

“Photo Data Tour Analytics”, presented by Sofía Blanco Moreno, Ana María González Fernández, Miguel Cervantes Blanco, Aroa Costa Feito and Carmen Rodríguez Santos, members of MKTing Research from the Universidad de Léon.

The winning project introduces an innovative digital platform that enables the decoding of social media behavior of travelers and citizens at destinations, leveraging visual content and shared experiences.

The Jury would like to extend a special mention to the finalist proposals:

• “Gestión eficiente de recursos energéticos en edificios“, presented by Urko Nieto, Sara Hernández Sánchez, Immanuel Mutua, Jesús Morente and Borja Fernández.
• “Green Score”, presented by Jimena Sánchez-Roselly Errazuriz y Ane Beitia Jiménez.

The ceremony of the I UAM-Asseco Business Case 2022 Award (“Artificial Intelligence as a model of economic sustainability and innovation for companies and public administrations”) is scheduled to be held on June 21st, 2023, at the Faculty of Economics and Businness of the Universidad Autónoma de Madrid.